McDonald's strategy Assignment Example | Topics and Well Written Essays - 250 words

McDonald's strategy - Assignment Example ged across the globe because of the economic recession of 2010, McDonald’s adopted a combination of the cost focus and differentiation strategies to boost sales. This campaign comprised of initiating cost cutting measures in business operations, maintaining the affordable of menu offerings and improving the menu to address changing customer preferences. According to Mourdoukoutas (2013), McDonald’s has previously demonstrated similar patterns of adopting a specific strategic direction in the past starting from the 1960s when the company identified the customer’s demand of having access to a menu which offered both affordability and convenience. Consequently, the organization realized the onset of globalization as a fundamental trend that emerged in the decade of 70s and 80s thereby, choosing to take the McDonald’s brand worldwide because of favorable conditions. The company’s strategic decision-making in the past therefore, reflects that the organization carefully tailors its strategy around its most valuable element – the customers. Henceforth, the organization’s strategies have surfaced as winners when other companies have failed to make a mark or have succumbed to unfavorable economic conditions. Moreover, the company also recognizes the implications of competition in a highly volatile i ndustry which is also an important consideration behind the success which it has been able to achieve and sustain. Mourdoukoutas, P. (2013). Starbuck’s and McDonald’s Winning Strategy. Forbes. Available online at [2nd July,

Analysis of Alfred Hitchcock's The Birds Assignment

Analysis of Alfred Hitchcock's The Birds - Assignment Example The story begins in a pet shop in San Francisco where a young lawyer, Mitch Brenner, is unsuccessfully trying to buy his younger sister, Cathy, a pair of lovebirds for her 11th birthday. He meets and remembers the wealthy socialite Melanie Daniels, who, apparently, does not recognize him, and he plays a joke on her by treating her as a salesclerk. Attracted to him, she impulsively buys two birds, which she secretly delivers to Mitch’s home in Bodega Bay. On her way back, she is attacked by a seagull, after which she meets Mitch on the mainland pier and he convinces her to go back home with him. The following day, during Cathy’s birthday party, a group of birds attacks her and her friends and, the same evening, finches swarm down the chimney in their hundreds into the Brenner home. There is panic as a chicken farmer, Dan Forsyth, is pecked to death by his own birds which then cause a fire at a gas station and threaten children as they leave school. After a school teacher named Annie Hayworth is also killed by birds, panic mounts in the town and residents flee to San Francisco. Mitch decides to board up all his house’s entrances and wait for the attack. The birds are unable to gain entry after pecking on the doors and tearing at shingles. However, tragically, they manage to make a hole in the roof and attack Melanie who went up to the attic to investigate a noise she had heard. Although Mitch managed to save her, he acknowledged that his own home is no longer safe from the birds and also flees to San Francisco amid a moment of silence from the birds into an uncertain future as the film ends (Mcgilligan 21). This paper will identify the film’s theme and discuss how the director used sub-genre and combined genre elements to project that theme. The theme, which is predominantly suspense/horror, is strategically brought out by a strange relationship between humanity and nature. The plot may appear to be banal, but the director manages to depict horror by turning garden birds, not birds of prey, against mankind. Bodega Bay, a small town in California is suddenly and without apparent explanation subjected to violent and widespread attacks by birds.